CapitaLand goes green

CapitaLand goes green 

 

Real estate company kicks off campaign encouraging use of re-usable bags

By Nicholas Fang 

PROPERTY giant CapitaLand has launched a new campaign to encourage users of its malls, offices and serviced apartments here to adopt a green lifestyle.

 

It is starting the initiative with 100,000 re-usable shopping bags that come with a novel incentive programme.

 

CapitaLand president and chief executive officer Liew Mun Leong said that, while the idea of re-usable shopping bags is not new, the company has added a new twist.

 

‘It will have a mini loyalty programme to further influence our shoppers to adopt a greener way of shopping.’

 

Those who pick up one of the bags – to be given out at CapitaLand malls – will be able to collect stamps when they use the bags.

 

Three stamps will entitle them to a limited edition umbrella.

 

CapitaLand’s ‘Building a Greener Future’ programme kicked off on Thursday with a ceremony at the Raffles City shopping centre which was officiated by Minister for the Environment and Water Resources, Dr Yaacob Ibrahim.

 

The programme will comprise a series of further initiatives over the next few years.

 

Mr Liew said that, from today, 168 customised recycling bins will also be placed at the company’s 22 malls, offices and Ascott serviced residences.

 

Source: Straits Times

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